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Carrefour, Grand opening of Satu Mare store

Client – Carrefour Hypermarket

Project – Grand opening of Satu Mare store

Services – creative concept, implementation, production, acquisition

Challenge
Help Carrefour to have a grand opening and in the mean time respect the local traditions and customs by involving local influencers and producers.

Solution
An event that integrated local artists & influencers, like Cristina Kiselef & Mircea Bravo, in order to present to the locals the new Carrefour platform – Act for food.

Results
Over 10,000 persons attended at the grand opening event. In social media Mircea Bravo’s video (Bunica și cumpărăturile de Crăciun) had over 11 millions views & 260,000 likes on Facebook, and 5,270,674 views on YouTube channel.

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