Client – AstaZeneca
Project – Symbicort Turbuhaler Symposium
Services – creative concept, implementation, production, acquisition
Strengthen the loyalty of medical specialists towards AstaZeneca’s market leading asthma treatment, and ensure sustained recommendation to careless patients.
A concept-driven symposium dedicated to medical specialists, to reinforce product proved efficiency and safety, and strengthen their partnering in treating chronic patients.
150 medical specialists attended (100% response rate), useful feedbacks and an overall positive reaction from participants.