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AstraZeneca, Symbicort Turbuhaler Symposium

Client – AstaZeneca

Project – Symbicort Turbuhaler Symposium

Services – creative concept, implementation, production, acquisition

Challenge
Strengthen the loyalty of medical specialists towards AstaZeneca’s market leading asthma treatment, and ensure sustained recommendation to careless patients.

Solution
A concept-driven symposium dedicated to medical specialists, to reinforce product proved efficiency and safety, and strengthen their partnering in treating chronic patients.

Results
150 medical specialists attended (100% response rate), useful feedbacks and an overall positive reaction from participants.

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AstraZeneca, Symbicort Turbuhaler Symposium