Client – Beiersdorf
Project – Nivea Deo Stress
Services – creative concept, implementation, production
Make consumers aware that stressful situations can be handled easier with this innovative product.
Talk to the consumers when they experience stress first-hand: in traffic, while waiting for their date, when expecting grades for an exam, before their business meeting at the office etc.
123.000 consumers were approached and sampled during 8 weekends in 7 major cities. Their data was collected via an interactive application on the iPad and the campaign messages were displayed in key-contact points such as intersections, subway, office buildings and universities, plus the outdoor
digital display of Cocor Store, in Bucharest.