Client – Beiersdorf
Project – Nivea Protect & Refresh
Services – creative concept, implementation, production
Sun lotions are seasonal products and their communication clutters
the whole summer media landscape. How to break through with an innovative product that BOTH protects and refreshes?
Design an integrated campaign to drive curiosity and awareness in two steps: 1. Teaser phase and 2. Multi-channel testing & education, with instant win
71.000 unique contacts in relevant channels: parks, beaches, gas stations on the way to seaside. 55.000 product trials and 17.000 prizes offered.