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Ferrero, Kinder Surprise re-launch event

Client – Ferrero

Project – World of surprises campaign

Services – event management, implementation, logistics, production

Challenge
Relaunch of Kinder Surprise with a bang, after 8 years of absence on the market.

Solution
Own the autumn through an integrated campaign, starting with a teaser, revealed by a big event with a certified Guinness Book record within, followed by a nationwide in-store event caravan, all around the “the world of surprises” campaign idea.

Results
Huge feedback on social media (+200k posts), +6000 event attendees, 250 world record kids, +50k caravan contacts in 14 cities.

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