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P&G trial innovation express (cross-country field program)

Client – Procter&Gamble

Project – P&G trial innovation express (cross-country field program)

Services – implementation, logistics, production

Challenge
Increase brand recognition and generate trial among consumers for top 6 P&G household brands. Reach every 1 in 2 households in 3 countries, to cover 2,850,000 unique homes, with a cost efficient way of monitoring and selling.
 
Solution
Door to door program in top 60 cities, and a caravan activation to cover over 250 smaller cities. Online reporting and supervision and live tracking for the account team and client.
 
Results
Over 350 promoters with iPads working online for 6 to 10 months, daily online reporting, over 6 million households approached, over 14 million samples distributed.

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