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Beiersdorf, Nivea in shower launch campaign

Client – Beiersdorf

Project – Nivea in shower launch campaign

Services – creative concept, implementation, production

Challenge
Bring the innovation of the product (the first body milk that is applied during shower, not after) to the market in a simple, direct and impactful manner.

Solution
Create disruption and dramatize body care in spaces where our female target least expects it, outside their bathrooms – shower stands installed in malls, office buildings, streets and top IKA.

Results
104.525 unique contacts, out of which 58.125 interacted with our iPad application; unidirectional sound technique at the shelf, a definite first in Romania.

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