our
solutions

Ferrero, Kinder + Sport, school-targeted campaign & activation

Client – Ferrero

Project – school-targeted campaign & activation

Services – school approvals, implementation, production

Challenge
Implement the running kinder + sport program to a national level. Encourage children to get active and practice sports on a regular basis.

Solution
We developed a national competition between schools, in a championship system, starting with locals and ending with a grand final in Bucharest. we also involved moderators with a sports background – former athletes or graduates of the national sports institute, and other celebrities.

Results (yearly)
Over 228 elementary schools visited with a reach of 128,974 children, 21 activated cities, 6 regional competitions, 1 grand final in Bucharest

discover other projects

Philips espresso machines, demo
Philips, A-list event
P&G trial innovation express (cross-country field program)
British American Tobacco, glo social selling program
Ferrero, Kinder Surprise re-launch event
Ferrero, Kinder + Sport, school-targeted campaign & activation
Discovery, Coming closer to you event
Carrefour, Grand opening of Satu Mare store
Beiersdorf, Syncon Sales Conference
Beiersdorf, Nivea Protect & Refresh launch campaign
Beiersdorf, Nivea Deo Stress launch campaign
Beiersdorf, Nivea in shower launch campaign
AstraZeneca, Symbicort Turbuhaler Symposium