Client – Ferrero
Project – school-targeted campaign & activation
Services – school approvals, implementation, production
Implement the running kinder + sport program to a national level. Encourage children to get active and practice sports on a regular basis.
We developed a national competition between schools, in a championship system, starting with locals and ending with a grand final in Bucharest. we also involved moderators with a sports background – former athletes or graduates of the national sports institute, and other celebrities.
Over 228 elementary schools visited with a reach of 128,974 children, 21 activated cities, 6 regional competitions, 1 grand final in Bucharest