Ferrero, Kinder + Sport, school-targeted campaign & activation

Client – Ferrero

Project – school-targeted campaign & activation

Services – school approvals, implementation, production

Implement the running kinder + sport program to a national level. Encourage children to get active and practice sports on a regular basis.

We developed a national competition between schools, in a championship system, starting with locals and ending with a grand final in Bucharest. we also involved moderators with a sports background – former athletes or graduates of the national sports institute, and other celebrities.

Results (yearly)
Over 228 elementary schools visited with a reach of 128,974 children, 21 activated cities, 6 regional competitions, 1 grand final in Bucharest

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