Follow us on
oursolutions
Beiersdorf, Nivea in shower launch campaign
Client – Beiersdorf
Project – Nivea in shower launch campaign
Services – creative concept, implementation, production
Challenge
Bring the innovation of the product (the first body milk that is applied during shower, not after) to the market in a simple, direct and impactful manner.
Solution
Create disruption and dramatize body care in spaces where our female target least expects it, outside their bathrooms – shower stands installed in malls, office buildings, streets and top IKA.
Results
104.525 unique contacts, out of which 58.125 interacted with our iPad application; unidirectional sound technique at the shelf, a definite first in Romania.