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Philips, A-list event
Client – Philips
Project – Philips A-list event
Services – creative concept, implementation, production
Challenge
Highlight the Philips new expresso technologies in a simple but memorable way. Invite guests to try a cup of coffee prepared by the new Philips espresso machines.
Solution
We have created a small kitchen, a dedicated Philips corner, where 4 barista prepared coffee for all the guests, highlighting the new espresso technologies.
Results
The Philips brand has had very good visibility among guests and public figures. The Philips corner became a place where guests could chat and have a coffee.