P&G trial Caravan

Type of project – cross-country field program

Brand - Procter & Gamble

Project – Procter & Gamble trial Caravan

Services - implementation, logistics, production


increase brand recognition and generate trial among consumers for top P&G household brands simultaneously. Reach1,000,000 unique homes, in Romania, urban only, with a cost efficient way of monitoring.


door to door & street activation program in top 30 cities of Romania. Online reporting and supervision and live tracking for the account team and client.


over 150 promoters with iPads working online for 6 months, daily online reporting, over 1 million unique households approached and over 2.5 million samples distributed.