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Nivea Stress Protect brand activation

Type of project – integrated campaign

Brand - Nivea

Project – Nivea Stress Protect launch activation

Services - creative concept, implementation, production

Challenge

Make consumers aware that stressful situations can be handled easier with nivea stress protect, in a memorable, engaging, single-minded manner.

Solution

Talk to consumers where they experience stress first-hand: in traffic, while waiting for a date, when expecting grades for an exam, before their business meeting at the office.
Make use of on-the-go channels to display messages and connect with target – interactive ipad app for collecting personal data, key touchpoints (crossroads, subway, office buildings, universities), visible outdoor (digital display of Cocor store).

Results

123.000 consumers approached and sampled during 8 weekends in 7 major cities.