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kinder+sport campaign & activation

Type of project – school-targeted campaign & activation

Brand - kinder

Project – kinder + sport

Services - school approvals, implementation, production

Challenge

Implement the running kinder + sport program to a national level. encourage children to get active and practice sports on a regular basis.

Solution

Develop a national competition between schools, in a championship system, starting with locals and ending with a grand final in Bucharest. we also involved moderators with a sports background – former athletes or graduates of the national sports institute, and other celebrities.

Results

Yealry (2014&2015):
over 228 elementary school visits with a reach of 128,974 children
21 activated cities
6 regional competitions
1 grand final in Bucharest