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Neumarkt national sampling program

Type of project – national sampling program

Brand - Neumarkt

Project – Neumarkt supports Romanian fishermen

Services - creative concept, implementation, logistics, production

Challenge

Make the brand relevant for the fishermen community and create a connection between the brand and this consumption occasion.

Solution

Pick the right touchpoints in the most frequented fishing places and sample neumarkt right there; go nationwide; give away contextual prizes.

Results

2 months of activation, in full summer, with 24 promoters
over 100 fishing lakes activated, around 21 cities
over 8,000 beers sampled
over 6,000 branded prizes given away