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Nivea Sun Protect&Bronze summer activation

Type of project – integrated campaign

Brand - Nivea

Project – National summer activation

Services - creative concept, implementation, production

Challenge

Break through the clutter of seasonal communication on sun lotions with an innovative campaign for a product that both protects and tans.

Solution

an integrated campaign around the dual benefit of the product, in two steps: 1. teaser and 2. multi-channel testing & education, with instant win.

Results

64.000 unique contacts in relevant channels: parks, beaches, office buildings
22.000 product trials
11.500 prizes offered